We started out as a training company in the 90's.
Our ability to understand what customers really wanted and needed to learn about set us apart in the financial banking and real estate world, especially during the mortgage meltdown of 2008.
We created education on literally everything from laws and regulations, to loan programs, to sales and marketing initiatives and how to run a business.
Through all of it we developed a process. A system to be able to quickly identify needs, questions, and trends and develop educational marketing around that need.
We've perfected it so much, that we only work by referral, which is pretty cool!
We work with mid-size to Fortune 500 companies and our focus is always to create an educational marketing plan that focuses on providing answers to customers questions while position the company and their sales staff as experts.
Lately though, we've been getting several requests from our clients, customers to help them create edumarketing programs for them in their business.
Pretty cool indeed, but we started wondering, how can we do that?
How can we scale our process so that anyone can do it, no matter their size or expertise. That's when we decided to do a couple of things.
First, we wrote a book, or rather a guide of How to Create Edumarketing.
We call it The Edumarketer. You can get a copy by clicking on the link, The Edumarketer above.
The second thing we did was to create a community. We call it our Edumarketing Club. You can click on the Club Link above to join.
HOW DO WE DO IT?
We've developed the process to identify what your customers want to know about you, your products, your services and what's important to them.
From that we have a system to create a long term plan that allows you to easily develop topics, headlines and content to educate rather than just market. That's why we call it EDUMARKETING!
HOW DO WE KNOW IT WORKS?
Because for over 20 years we've been helping companies develop educational marketing content that showcases their products and services and answers the real questions their customers have.
Instead of telling your prospects about how great you are, give them the answers they are looking for.
Provide them with information. Educate them about what they should know, or need to know, or hey....how about....what they WANT TO KNOW!
WANT TO LEARN HOW TO USE EDUMARKETING IN YOUR BUSINESS?
Join our community!
It's FREE to join and we have some really cool resources, directories, coaching calls and more!
Simply click on the link above that says JOIN and unlock the opportunities that lie in Edumarketing!