Sales Symposium Michigan Mortgage Lenders Association

Wednesday Mar 13, 2019

Get the motivation and information you need for the Spring Sales Season to take your production to the next level. The speaker sessions will focus on technology you can use NOW to give you a competitive advantage in the marketplace. Things like incorpating video into your marketing and stepping up your Facebook, LinkedIn, Instagram game and other social media platforms to make your profile stand out!   Plan on arriving early to enjoy some breakfast and talk to the companies in the expo area that can offer you tools and products to boost your sales.   We had nearly 200 attendees at this event in 2018 and expect even more in 2019! Spotlight your company at this very popular event for Loan Officers, Brokers, sales managers and business owners! We hope to even get some Realtor attendees this year as well! Cost is just $79 each for all attendees.  Groups of 5 are just $350!

Sponsorships/Exhibitors are available too!!   Spotlight your company with a Premiere sponsorship and an exhibit table.  Choose from a variety of items to fit every budget and ALL include an exhibit table.  Costs start at $200.  Click here for all the details.

Speakers and Session Topics:

Click here to read full speaker info

Ginger Bell:  Don’t Just Market - Edumarket!

Sponsored by:  

Education-based marketing, or “Edumarketing” is the sharing of knowledge with the purpose of building trust and positioning yourself as theexpert in your field.  It is a necessary strategy in today’s competitive mortgage market that can help you establish credibility and build trust with your prospects, customers and partners.

The mortgage market is competitive and how you differentiate yourself and maintain trust in the ever-changing world of mortgage marketing is more crucial than ever.  Join, Best-Selling Author and Award-Winning Edumarketing Specialist, Ginger Bell as she shares how you can quickly implement “Edumarketing” into your marketing plan.  In this fast-paced session you will learn how to:

  • Create User Generated Content
  • Use Customers as Marketers
  • Create a Content Marketing Plan
  • Utilize Video Marketing
  • Capture the Power of the Being the Social Expert

Don’t miss out on this powerful session that will help you leverage your expertise and implement powerful Edumarketing into your business!

Patrick Hartford, Quicken Loans
The Future of Technology

In this session, Patrick will discuss the latest industry standards and newest technologies being used to elevate the mortgage processes.  He will also dive into emerging technologies and what the industry will look like in the future, as it adapts to these new technological trends.  You won’t want to miss this interesting and enlightening presentation!

Dan Moralez, Northpointe Bank
Using Video As Your Key to Success

Dan will be speaking about how he has used video to help build his mortgage practice. Besides offering tips and tricks on what works and doesn’t work, Dan will share some real-life successes he has had with video and some things to stay away from. Dan will talk about how to use tools such as Facebook Live, Instagram TV and YouTube to maximize your organic reach to new clients with little to no cost and massive results. In addition, Dan will share some ideas on how he comes up with content for the videos he shoots.

Scott Hudspeth, Agent Mastermind/Mortgage Marketing Animals
How to use Social Media to Grow Your Business

How to close more purchase loans (all from referrals) without working nights and weekends. Get step by step blueprint of scripts, emails, text messages and “Loan Getting Strategies”. Proven to get you more loans without working nights and weekends.  It’s incredibly important to create a brand on your Facebook page. You’ll also want to consider creating private Facebook groups for different neighborhoods in your area. Imagine how powerful it would be for someone to see your ads running on Facebook, a site that most people visit multiple times throughout the day.

Doug Cadaret, Success Mortgage Partners, Inc.

Doug will join Scott in this session to discuss how he transformed his business using social media.  Doug will give you first-hand tips and tricks to make using social media easier to use and help you expand your marketing reach to attract new customers.

A limited number of rooms have been reserved at the Hyatt Place Hotel – Detroit/Novi at the discounted price of $137++ per night.  Contact the hotel directly BEFORE February 10, 2019 to book your room and mention MMLA Group to get the discount.  Call 248-513-4111 or go to this website to make your reservation.   

Click on the "Register Now" link to register today!  Space will be limited and it could sell out!   Consider being a sponsor/exhibitor to showcase your company to this vast audience.  
Contact Joanne Misuraca, MMLA Executive Director, at 586-226-2823 or


Date 03-13-2019
End Date 03-13-2019

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